Sundance London festival announced

Robert Redford launches four-day event at O2 arena.

by Amber Wilkinson

Sundance Institute and AEG Europe have announced a Sundance London four-day event at the O2 arena.

The multi-disciplinary arts festival will include film screenings, live music performances, discussions, panels and other public cultural programming will be held from April 26 to 29, 2012.

AEG Europe, owner and operator of The O2, Robert Redford, andthe Sundance Institute will join together to present films from American filmmakers as well as current American music. Sundance Institute, which annually presents the Sundance Film Festival in Park City, Utah, U.S.A, will act as curator of the film component, while AEG Europe will stage and promote music and other related events at The O2.

Robert Redford said: "We are excited to partner with AEG Europe to bring a particular slice of American culture to life in the inspired setting of The O2, and in this city of such rich cultural history.

"It is our mutual goal to bring to the UK, the very best in current American independent cinema, to introduce the artists responsible for it, and in essence help build a picture of our country that is broadly reflective of the diversity of voices not always seen in our cultural exports."

From Los Angeles, Keri Putnam, Executive Director of Sundance Institute added: “We look forward to bringing to UK audiences some of the most exciting independent American films from the 2012 Sundance Film Festival. The environment provided by AEG and The O2, coupled with London’s reputation as a global cultural destination, should make for a rich and rewarding festival experience and provide the artists with a unique and memorable opportunity.”

Information regarding ticketing and programming will be announced at www.sundance-london.com.

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