Films will be shown before and after advert breaks and must be five seconds long - with each director submitting 10 films based on the same theme.
Twice a month a panel of judges will pick which ones to show on television, with every film shown automatically entered into next year's Cobravision awards to win holidays and cash.
Even if you don't want to make a short film yourself, you can vote on a selection of the film's posted on the associated internet website, with those voted best winning beer for a year.
See www.cobrabeer.com/cobravision for details
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