Hasbro in potential Dreamworks bid

Toy company eyes studio.

by Jennie Kermode

It's a toy story with a difference: yesterday it emerged that toy manufacturer giant Hasbro is in negotiations with Dreamworks with a view to a possible takeover. So why were Hasbro shares trading low when the markets opened this morning? Because investors are concerned that the deal might endanger its existing partnership with Dreamworks rival Disney, which has become increasingly important as improving standards of living in the Far East have created an unprecedented demand for film-themed toys.

Dreamworks, which recently released The Hundred-Foot Journey and is currently working on an adaptation of Roald Dahl classic The BFG, is riding high, with a current valuation of $2.56bn. It has also acquired the rights to the Light Between Oceans and signed up Michael Fassbender and Rachel Weisz to star. It has yet to comment on the interest from Hasbro.

Although a successful deal could potentially terminate Hasbro's right to make lucrative superhero toys, the toy company would potentially gain access to Dreamworks properties like Shrek whose merchandise potential has never been fully developed.

Share this with others on...
News

An inconvenient woman Tanya Wexler on Buffaloed and a heroine who doesn't apologise

The fashion historian Mark Bozek on The Times Of Bill Cunningham

Huppert on a perpetual erotic charge Ira Sachs on working with France’s ultimate diva

Binoche out of her comfort zone Director Safy Nebbou on delivering the gift of a role

Eugene Hernandez appointed Director of New York Film Festival Dennis Lim named Director of Programming

Jimmy Carter Rock & Roll President to open Tribeca Mary Wharton film lined up for 19th edition

César awards furore over Polanski Academy board resign as ceremony looms

More news and features

We're looking forward to the Berlinale, Scottish feminist festival Femspectives and the Glasgow Film Festival.



We've recently been at Sundance in Utah, Palm Springs, the French Film Festival and Tallinn Black Nights, Welsh horror spectacular Abertoir, the London Korean Film Festival and DOC NYC and the Valencia Film Festival.



Read our full for more.


Visit our festivals section.

Interact

Win a copy of Clockwise in our latest competition.