Cardiff Screen Festival is putting the ball in the audience's court this year, with the introduction of its interactive Audience Award.
Viewers can vote for their favourite film via the web or text message at any time during the Festival from November 9 to 19.
As well as selecting their favourite film, all voters will also be put into a draw to win a year's subscription to Sight And Sound magazine.
Cardiff Screen Festival marketing manager Hannah Raybould said: "It’s great for us to be able to open up audience participation in this way.
”Love them or hate them, we’ve all got mobiles, and what Sequence have delivered will allow people to react immediately to what they see – if a film really hits home, then they can give it the recognition it deserves."
In addition to the new award, the Festival is also showing "pot luck" shorts for free between November 14 and 18 (10.30am-6pm) at The Chapter Arts Centre in the city.
Other awards up for grabs include the DM Davies Award presented to the director of Welsh origin or who has been a resident of Wales for two or more years, for the best short film submitted to the competition.
The winner of the award makes their next film with the cash prize of £5,000 and support in services from the award sponsors to the value of £20,000.
The following films are among those being screened:
Dawn
Short film. DM Davies Award nominee.
The Devil and Daniel Johnston
Inspiring portrayal of an unstable, brilliant artist.
Dumplings
A woman cooks up 'special' dumplings... you don't want to know about the secret ingredient.
Mad Hot Ballroom
Competitive ballroom dancing for the ethnically diverse pupils of Washington Heights.
Night Watch
A streetwalker roaming the streets of Buenos Aires meets long dead friends.
Police Beat
A bicycle cop in Seattle worries about absent girlfriend's fidelity while investigating bizarre crimes.
The Puffy Chair
Surprisingly real road trip movie about a quest to find a piece of furniture.
Same Sex America
Documentary following the first gay marriages in the US.
Screaming Masterpiece
A look at the Icelandic music industry, its roots and stars.
Shame
Creepy short... something's hiding behind the sofa.
The Shawshank Redemption
Big-screen airing for the Stephen King adaptation which consistently tops audience favourite film polls.
Three Rooms of Melancholia
Hidden camera documentary exposing the lives of children in training for the Russian army.
An Unfinished Life
An old rancher is forced to take in his dead son's battered widow with her 11-year-old daughter.
For further details about the festival visit the official site.
